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In Rovi Packaging we are a manufacturer of ecommerce envelopes. We want to be the packaging partners of large brands or small businesses seeking to differentiate themselves through the packaging of their products sold through e-commerce.
E-commerce companies put a lot of effort in taking care of every detail in their products, however the customer experience is lost at the moment when it is a carrier that delivers the goods. Moreover, if we take into account that this delivery is often made with envelopes of the transport company itself, the negative impact on the customer experience is even greater.
E-commerce is going to grow more and more in the coming years and all companies will have to adapt to it.
If you want to adapt your brand, be one of the first and differentiate yourself, you must adapt your packaging to this new way of selling products. That’s why when the final customer receives your product you must worry that the shopping experience is aligned with the products they are buying.
Imagine that you have spent hundreds of euros in the purchase of luxury items. Do you expect this package to arrive with a carrier-branded envelope? That would be totally inconsistent, wouldn’t it? You don’t have to go that far, imagine that you spend 50 euros in the purchase of some accessories. Don’t you think it could be an opportunity to personalize the delivery of your products as much as possible?
Well, at Rovi Packaging we give you the opportunity to do it in two different ways.
The project with Scalpers aimed to transfer the experience of buying a premium brand in the sale of its products from its online store. In addition, they took advantage of the campaign against cancer to personalize these online envelopes to get closer to their audience. That is why we developed the reusable ecommerce envelope with double flap to promote the return with the message "Partners in fight" emulating the famous "Partners in crime". A campaign that certainly did not leave consumers indifferent.
In this case, Esdemarca chose to contact us to stop sending its products sold through its e-commerce portal with standard envelopes and to personalize them. In addition, wanting to minimize its impact on the environment, it chose the solution of the double-flap envelope that allows for returns. Finally, it is also important to mention that all Rovi Packaging products are 100% recyclable and this case is no exception.
The project with Clementine aimed to transfer its organic cosmetics value proposition to its packaging and maintain brand consistency. That is why we developed the ecommerce envelope with the message "BYE BYE PLASTIC", to communicate to the final consumer that the standards of the brand are maintained in every detail.
As we have said before, the personalization and adaptation to the new materials of the packaging are without a doubt the elements that are going to mark the trends of the sector in the next years. That is why at Rovi Packaging we have adopted both and shaped them through our bags and envelopes for online shipping.
In the video you will see below you can appreciate the different types of materials:
Characteristics of ecommerce bags and envelopes